Product Information
Meet the new and improved Pura Baby Wipes, even softer and stronger, with the same trusted skin-safe credentials parents know and love. Designed for delicate skin, these wipes offer cloud-like softness, enhanced cleaning and improved sustainability, all in one gentle wipe.
Made in the UK, Pura baby wipes are completely plastic-free and made from responsibly-sourced, plant-based fibres and carefully selection lotion ingredients. Our cloth’s three-layer design works to maximise cleaning performance while staying soft against baby’s skin. The innovative structure helps lock moisture into the wipe, preventing drips and waste, while releasing just the right amount of lotion when you need it.
The gentle lotion is made with 99% water and organic aloe vera, helping to soothe and protect skin during changes. Free from toxins and chemicals of concern on EWG’s list like chlorine, perfume, and alcohol, they’re also certified by Allergy UK and British Skin Foundation - giving you complete peace of mind with every single wipe.
Pura baby wipes are Vegan Society certified and accredited by EWG VerifiedTM, Allergy UK and the British Skin Foundation, giving parents confidence at every wipe. Wrapped in a newly designed, fun and engaging pack featuring Pura’s cheeky spokesbabies.
Gentle on skin, effective on mess, and thoughtfully made, Pura Baby Wipes are a change parents can feel good about.
INGREDIENTS: Aqua (99% water), Aloe barbadensis leaf juice (organic aloe vera), Glycerin, Levulinic acid, Sodium levulinate, Sodium benzoate, Disodium cocoamphodiacetate, Potassium sorbate, Sodium chloride.
HOW TO USE: Take a wet wipe, then reseal the pack to stop the rest becoming dry wipes. Clean faces, bottoms, dribble stains, lunch off the wall etc, then pop the wipe in the bin. Not the loo. We have a whole other wipe for that. Store in a cool, dry place.
WARNING: Stop using this product if you develop redness or itching. Babies sometimes try to eat wipes, so keep them out of reach.
Made in the UK, Pura baby wipes are completely plastic-free and made from responsibly-sourced, plant-based fibres and carefully selection lotion ingredients. Our cloth’s three-layer design works to maximise cleaning performance while staying soft against baby’s skin. The innovative structure helps lock moisture into the wipe, preventing drips and waste, while releasing just the right amount of lotion when you need it.
The gentle lotion is made with 99% water and organic aloe vera, helping to soothe and protect skin during changes. Free from toxins and chemicals of concern on EWG’s list like chlorine, perfume, and alcohol, they’re also certified by Allergy UK and British Skin Foundation - giving you complete peace of mind with every single wipe.
Pura baby wipes are Vegan Society certified and accredited by EWG VerifiedTM, Allergy UK and the British Skin Foundation, giving parents confidence at every wipe. Wrapped in a newly designed, fun and engaging pack featuring Pura’s cheeky spokesbabies.
Gentle on skin, effective on mess, and thoughtfully made, Pura Baby Wipes are a change parents can feel good about.
INGREDIENTS: Aqua (99% water), Aloe barbadensis leaf juice (organic aloe vera), Glycerin, Levulinic acid, Sodium levulinate, Sodium benzoate, Disodium cocoamphodiacetate, Potassium sorbate, Sodium chloride.
HOW TO USE: Take a wet wipe, then reseal the pack to stop the rest becoming dry wipes. Clean faces, bottoms, dribble stains, lunch off the wall etc, then pop the wipe in the bin. Not the loo. We have a whole other wipe for that. Store in a cool, dry place.
WARNING: Stop using this product if you develop redness or itching. Babies sometimes try to eat wipes, so keep them out of reach.
Brand Marketing
TWICE AS SOFT: New and improved baby wipes, with a new cloud-like softness that’s off the scale. Clinically proven suitable for newborn, sensitive and eczema-prone skin.
GENTLE, SKIN-SAFE FORMULA: Made with 99% water and organic aloe vera. Free from toxins and chemicals of concern on EWG’s list like chlorine, perfume, and alcohol.
SMART THREE-LAYER DESIGN: Innovative three-layer structure improves cleaning of big messes while staying gentle. Locks moisture into the wipe and releases the right amount of lotion with less dripping or waste.
PLASTIC-FREE & PLANT-BASED CLOTH: Made in the UK using responsibly-sourced, plant-based fibres.
SAFE & TRUSTED: Vegan Society certified and accredited by Allergy UK, British Skin Foundation and EWG Verified™. Midwife and paediatrician approved for hands, faces and bottoms.
* Made without toxins and chemicals of concern as defined by EWG Verified standards
GENTLE, SKIN-SAFE FORMULA: Made with 99% water and organic aloe vera. Free from toxins and chemicals of concern on EWG’s list like chlorine, perfume, and alcohol.
SMART THREE-LAYER DESIGN: Innovative three-layer structure improves cleaning of big messes while staying gentle. Locks moisture into the wipe and releases the right amount of lotion with less dripping or waste.
PLASTIC-FREE & PLANT-BASED CLOTH: Made in the UK using responsibly-sourced, plant-based fibres.
SAFE & TRUSTED: Vegan Society certified and accredited by Allergy UK, British Skin Foundation and EWG Verified™. Midwife and paediatrician approved for hands, faces and bottoms.
* Made without toxins and chemicals of concern as defined by EWG Verified standards
Country Of Origin
United Kingdom
Brand
Pura
Return To Address
Get in touch: hello@mypura.com
Mypura.com Limited,
3 Worley Court,
Bolesworth Road,
Tattenhall,
Cheshire,
CH3 9HW,
UK.
EU RP: CE.way Regulatory Consultants Ltd.,
13 Upper Baggot Street,
Dublin 4,
Ireland.
Mypura.com Limited,
3 Worley Court,
Bolesworth Road,
Tattenhall,
Cheshire,
CH3 9HW,
UK.
EU RP: CE.way Regulatory Consultants Ltd.,
13 Upper Baggot Street,
Dublin 4,
Ireland.
Ingredients (ingredients and allergens may be subject to change, so it is important you check the labels supplied in each delivery).
Aqua (Water), Aloe Barbadensis (Aloe Vera) Leaf Juice, Glycerin, Levulinic Acid, Sodium Levulinate, Sodium Benzoate, Sodium Chloride, Disodium Cocoamphodiacetate, Potassium Sorbate
Features
Our Best Wipe ever!, 2x Softer - Softer, thicker & gentle, 99% Water, Approves Pura's Research into Healthy Skin - British Skin Foundation, New cloud softness, British brand
Package Type
Bag
Further Description
Learn more at bcorp.com
Lifestyle
Suitable for Vegans
Manufacturer
Manufactured for:
Mypura.com Limited,
3 Worley Court,
Bolesworth Road,
Tattenhall,
Cheshire,
CH3 9HW,
UK.
EU RP: CE.way Regulatory Consultants Ltd.,
13 Upper Baggot Street,
Dublin 4,
Ireland.
Mypura.com Limited,
3 Worley Court,
Bolesworth Road,
Tattenhall,
Cheshire,
CH3 9HW,
UK.
EU RP: CE.way Regulatory Consultants Ltd.,
13 Upper Baggot Street,
Dublin 4,
Ireland.
Storage
Store in a cool, dry place.
Other Information
Storage:
Store in a cool, dry place.
Safety Warning:
Warning: Stop using this product if you develop redness or itching. Babies sometimes try to eat wipes, so keep them out of reach.
Additional Information:
Sensitive Baby Wipes
Disclaimer:
Adults need around 2000 kcals a day (not applicable to non-food products or pet food). You should note that all products are subject to change and this can include the ingredients, allergens, nutrition, storage information, safety warnings, cooking instructions and alcohol content. Therefore it is important you check the labels and allergy advice of products supplied in each delivery. This page serves as a summary for information purposes only, and is designed to enhance your shopping experience on the website. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. Where this description contains a link to another party's website for further information about the product, please note that Wm Morrisons Supermarkets Limited has no control over and no liability for the contents of a 3rd party website. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.
Store in a cool, dry place.
Safety Warning:
Warning: Stop using this product if you develop redness or itching. Babies sometimes try to eat wipes, so keep them out of reach.
Additional Information:
Sensitive Baby Wipes
Disclaimer:
Adults need around 2000 kcals a day (not applicable to non-food products or pet food). You should note that all products are subject to change and this can include the ingredients, allergens, nutrition, storage information, safety warnings, cooking instructions and alcohol content. Therefore it is important you check the labels and allergy advice of products supplied in each delivery. This page serves as a summary for information purposes only, and is designed to enhance your shopping experience on the website. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. Where this description contains a link to another party's website for further information about the product, please note that Wm Morrisons Supermarkets Limited has no control over and no liability for the contents of a 3rd party website. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.
Unit Type
Sensitive Baby Wipes
Preparation And Usage
How to use: Take a wet wipe, then reseal the pack to stop the rest becoming dry wipes. Clean faces, bottoms, dribble stains, lunch off the wall etc, then pop the wipe in the bin. Not the loo. We have a whole other wipe for that.
Recycling Information
Whole Packaging - Recycle with bags at large supermarket - Don't recycle at home
Customer reviews
Overall ratings
Average 4.8 out of 5, based on 5 reviews.Breakdown of ratings
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