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Product Information

Schwarzkopf LIVE Permanent Lightener 00B Max Blonde - Lightening with Anti-Damage technology

LIVE Intense Bleach for pure blonde hair colour without brassiness and unwanted yellow tones. Up to 8 levels of lift. For 6 weeks of pure blonde with no brassiness. The caring after treatment neutralises yellow tones. Use toner after - for cool blonde finish.

Vegan formula**. Recycled leaflet, 100% recycled aluminium tube. Be smarter. Recycle.***

Same colour you love, now with HaptiQ anti-damage system that cares for the hair by restoring its strength for up to 90% less hair breakage and 100% colour confidence. Schwarzkopf's HaptIQ Anti-Damage System rebuilds and protects hair bonds as you colour. Newly created micro-bonds within the hair, envelop the hair with a protective layer after lightening, reducing damage up to 90%* and giving 100% colour confidence.

Easy application:
01 Mix: Add lightening cream and Blonde Booster Ultra Plus to developer bottle
02 Apply: Apply mixture to your hair
03 Wait: Leave formula on your hair for 30–45 minutes
04 Rinse: Rinse off until water runs clear
05 Care: Apply after-treatment sachet for immediate after care
We recommend this brown hair lightener for light brown to dark brown hair. This shade is suitable for up to 30 % grey hair. For long or thick hair, we recommend using two packs.

The product benefits at a glance:
- Pure blonde with no brassiness
- Up to 9 levels of lift
- Anti-yellow effect
- Up to 90%* less hair breakage
- With HAPTIQ anti-damage system
- Hair bleach: 00B Max Blonde

*Compared with and without conditioner treatment
** Free from animal derived ingredients
*** learn more under smarterinitiative.com

Brand Marketing

High‑performance lighteners combine high lifting power the HaptIQ Anti‑Damage System for strong, beautiful blonde. Built-in anti‑yellow effect for cool, glossy results.

Brand

Live

Return To Address

Any questions about live?
For further information and free colour advice please call the Schwarzkopf Ad-visory Service on Freephone:
UK 0800 328 9214
IRL 1800 535 634
consumer.advisory@henkel.com
www.livecolour.com
Henkel Ltd,
Hemel Hempstead,
Hertfordshire,
HP2 4RQ.

Ingredients (ingredients and allergens may be subject to change, so it is important you check the labels supplied in each delivery).

Lightening Cream: Aqua (Water, Eau), Octyldodecanol, Ammonium Hydroxide, Ethanolamine, Xanthan Gum, Sodium Gluceptate, Bis-Cetearyl Amodimethicone, Cellulose Gum, Sodium Laureth Sulfate, Ammonium Sulfate, Parfum (Fragrance), Etidronic Acid, Dimethyl Heptenal, Tetramethyl Acetyloctahydronaphthalenes, Citrus Aurantium Peel Oil, Limonene, Hexyl Cinnamal, Dipropylene Glycol, Anisaldehyde, Benzyl Alcohol, CI 77007 (Ultramarines), Developer Lotion: Aqua (Water, Eau), Hydrogen Peroxide, Isopropyl Myristate, Cetearyl Alcohol, PEG-40 Castor Oil, Ceteareth-20, Sodium Cetearyl Sulfate, Etidronic Acid, Potassium Hydroxide, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Sodium Sulfate, Blonde Booster Ultra Plus: Potassium Persulfate, Sodium Silicate, Sodium Persulfate, Ammonium Persulfate, Aqua (Water, Eau), Disodium EDTA, Paraffinum Liquidum (Mineral Oil, Huile Minérale), Silica, Potassium Sulfate, Ammonium Sulfate, Sodium Sulfate, Colour After Treatment: Aqua (Water, Eau), Cetearyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride, Distearoylethyl Hydroxyethylmonium Methosulfate, Stearamidopropyl Dimethylamine, Cetyl Palmitate, Lactic Acid, Dimethicone, Parfum (Fragrance), Sodium Benzoate, Isopropyl Alcohol, Prunus Armeniaca (Apricot) Kernel Oil, Olea Europaea (Olive) Fruit Oil, Panthenol, Niacinamide, Cetrimonium Chloride, Magnesium Chloride, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Dipropylene Glycol, Amodimethicone/Morpholinomethyl Silsesquioxane Copolymer, Magnesium Citrate, Trideceth-5, Acid Violet 43, Glycerin, Phenoxyethanol, Citric Acid, Benzyl Alcohol, Sodium Chloride, HC Blue no. 12, Dimethylsilanol Hyaluronate, Biotin

Features

Pure blonde with no brassiness, Up to 9 levels of lift, Anti-yellow effect, Up to 90%* less hair breakage, With HAPTIQ anti-damage system

Package Type

Box

Manufacturer

Henkel AG & Co. KGaA,
40191 Düsseldorf,
Germany.

UK: Henkel Ltd,
Hemel Hempstead,
Hertfordshire,
HP2 4RQ.

Other Information

Box Contents:
Lightening Cream 50ml, Developer Lotion 50ml (1:1), Blonde Booster Ultra Plus + Colour After Treatment 22g & 22.5ml, 1 Pair of Gloves & Instruction Leaflet e

Safety Warning:
SAFETY INSTRUCTIONS:
Product can cause severe allergic reactions. Read and follow instructions.
Do not lighten your hair if:
- you have a rash on your face or a sensitive, irritated and damaged scalp,
- you have ever experienced any reaction after lightening your hair.
Contains hydrogen peroxide and persulfates.
DO NOT INHALE OR INGEST. Do not use on eyelashes or eyebrows.
Conduct an allergy alert test 48 hours before each time you lighten, even if you have already used lightening products before. So remember to purchase the product 48 hours in advance of use. In case of any reaction or when in doubt consult a doctor before using any hair lightening product.
Avoid contact with eyes. Rinse immediately if product comes into contact with them. Wear suitable gloves. For external use only. Keep out of reach of children.

ATTENTION: FOLLOW SAFETY INSTRUCTIONS.
We recommend that you perform an allergy alert test 48 hours in advance.

Disclaimer:
Adults need around 2000 kcals a day (not applicable to non-food products or pet food). You should note that all products are subject to change and this can include the ingredients, allergens, nutrition, storage information, safety warnings, cooking instructions and alcohol content. Therefore it is important you check the labels and allergy advice of products supplied in each delivery. This page serves as a summary for information purposes only, and is designed to enhance your shopping experience on the website. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. Where this description contains a link to another party's website for further information about the product, please note that Wm Morrisons Supermarkets Limited has no control over and no liability for the contents of a 3rd party website. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.

Preparation And Usage

Easy Application
01 Mix:
Add the lightening cream and blonde booster ultra plus to the developer lotion bottle
02 Apply:
Apply the formula to unwashed hair
03 Wait:
Leave the formula on your hair for 30-45 minutes
04 Rinse:
Rinse off until water runs clear
05 Care:
Apply the colour after treatment to nourish your hair

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