L'Oreal Preference Ultra Platinum

Looking for an Ultra Platinum Bleach at home?
Introducing renovated Preference Bleach by L'Oreal Paris, with bond protect technology!

Benefits of Preference by L'Oreal Paris
• Ultra Platinum Bleach with Bonding Technology
• Lightens up to 9 Levels
• Up to -80% Breakage*
• Anti-brass care

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly, 2.) Apply bleach and leave for recommended time, 3.) Follow with conditioner and rinse.
IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW: • DO NOT USE IF: - You are sensitive to persulfates or have previously experienced a reaction to a bleaching product. - You have previously experienced any reaction after colouring your hair. - You have a sensitive, irritated, or damaged scalp. For all questions related to your personal sensitivity, consult a doctor.
Each box includes: 1x Lightening Cream, 1x Developer Cream, 1x Lightening Powder Sachet, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves.

What makes it special?
PROTECTIVE BONDING TECHNOLOGY - A perfect mix of lightening and bonding technology agents for our maximum lift and proven hair protection!
ANTI-BRASS CARE - Thanks to our anti-brass care conditioner it protects the hair fibre and reduces breakage by up to 80% while neutralising brassy undertones.
L'OREAL PARIS BLONDE ROUTINE - Pair with one of our Post-Bleach Toner Treatments

*Instrumental Brushing Test

For the first time from L'Oréal Paris discover Preference 9 Level Lift. Our innovative new lightening technology delivers the ultimate platinum bleach colour result and ultra-caring properties for up to 5x stronger hair*. Get a sophisticated and pure platinum blonde in just one step, the formulas are enriched with purple dyes to prevent a brassy effect. Be colour safe and always do your 48-hour patch test. *(instrumental test)

Goes well with
L'Oreal Elvive Colour Protect Coloured Hair Shampoo
L'Oreal Elvive Colour Protect Coloured Hair Conditioner

Belgium

L'Oréal Paris

For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672

1240996 - Lightening Powder: Potassium Persulfate , Sodium Silicate , Ammonium Persulfate , Citric Acid , Sodium Persulfate , Sodium Metasilicate , Sodium Lauryl Sulfate , Edta , Glycine , Ci 77891 / Titanium Dioxide , Hydrogenated Polydecene. (F.I.L. Z70018766/1).
1240812 - Lightening Cream: Aqua / Water , Cetearyl Alcohol , Propylene Glycol , Ethanolamine , Deceth-3 , Laureth-12 , Ammonium Hydroxide , Oleth-30 , Lauric Acid , Glycol Distearate , Polyquaternium-22 , Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate , Carbomer , Edta , Parfum / Fragrance. (F.I.L. C263376/1).
1190207 - Developer Cream: Aqua / Water , Paraffinum Liquidum / Mineral Oil , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Cetearyl Sulfate , Sodium Salicylate , Sodium Sulfate , Peg-40 Hydrogenated Castor Oil , Phosphoric Acid , Tetrasodium Etidronate , Tetrasodium Pyrophosphate. (F.I.L. C199529/1).
1241647 - Reinforcing Conditioner: Aqua / Water , Cetearyl Alcohol , Behentrimonium Chloride , Cetyl Esters , Ci 60730 / Acid Violet 43 , Ci 45100 / Acid Red 52 , Cocos Nucifera Oil / Coconut Oil , Sodium Hydroxide , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Linalool , Benzyl Salicylate , Benzyl Alcohol , Amodimethicone , Isopropyl Alcohol , Alpha-Isomethyl Ionone , Citric Acid , Citronellol , Cetrimonium Chloride , Coumarin , Hexyl Cinnamal , Amyl Cinnamal , Parfum / Fragrance. (F.I.L. C254891/1).

Ultra Platinum Bleach with Bonding Technology
Lightens up to 9 Levels
Up to -80% Breakage*

Box

Always be colour safe call us for advice on:
UK: 0800 0304 031
ROI: 1800 818 671
www.becoloursafe.com

L'Oréal Paris, London, W6 8AZ

Safety Warning:
IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW:

- DO NOT USE IF:
- You are sensitive to persulfates or have previously experienced a reaction to a bleaching product.
- You have previously experienced any reaction after colouring your hair.
- You have a sensitive, irritated or damaged scalp.

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and mix components (powder and lightening cream) into developer bottle and shake to mix evenly, 2.) Apply bleach and leave for recommended time, 3.) Follow with conditioner and rinse. IMPORTANT: THIS PRODUCT CONTAINS PERSULFATES AND COLOURANTS. IT CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES MAY BE SEVERE. IT IS ESSENTIAL TO FOLLOW THE PRECAUTIONS BELOW: • DO NOT USE IF: - You are sensitive to persulfates or have previously experienced a reaction to a bleaching product. - You have previously experienced any reaction after colouring your hair. - You have a sensitive, irritated, or damaged scalp. For all questions related to your personal sensitivity, consult a doctor.

Packing - Recyclable