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Product Information

Looking for a blonde full of reflects at home?
Introducing renovated permanent colour Preference Le Blonding by L'Oreal Paris with new oil-in-gel formula!

Benefits of Preference by L'Oreal Paris
• Up to 70% less breakage thanks to our nourishing shine protect conditioner**
• Lightens up to 3 Levels
• Up to 8 Weeks of Radiance*
Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse.
Each box includes: 1x Colourant Gel, 1x Developer Cream, 1x Shine Protect Conditioner, 1x User guide & pair of protective gloves.

What makes it special?
NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating.
SHINE PROTECT CONDITIONER - Enriched with UV-Filter and Vitamin E to preserve shine for up to 8 weeks*

*Instrumental Test
** Instrumental Brushing Test

Brand Marketing

Discover our salon inspired luminous hair colour

Goes well with
L'Oreal Elvive Colour Protect Coloured Hair Shampoo
L'Oreal Elvive Colour Protect Coloured Hair Conditioner

Country Of Origin

Belgium

Brand

L'Oréal Paris

Return To Address

For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672

Ingredients

1242510 - Colourant Gel: Oleic Acid, Aqua / Water, Cocamide Mipa, Octyldodecanol, Benzyl Alcohol, Alcohol Denat., Ethanolamine, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, 2, 4-Diaminophenoxyethanol Hcl, Mea-Laureth Sulfate, M-Aminophenol, 4-Amino-2-Hydroxytoluene, Thioglycerin, Toluene-2, 5-Diamine, Ammonium Thiolactate, N, N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Resorcinol, Edta, Erythorbic Acid, Parfum / Fragrance (F.I.L. C234463/1), 1171216 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide Mea, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin (F.I.L. C202319/2), 1217043 A- Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium Pca, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance (F.I.L. C232981/1), 1200281 - Precious Oil: Ppg-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil (F.I.L. C234136/1)

Features

Up to 70% less breakage thanks to our nourishing shine protect conditioner**
Lightens up to 3 Levels
Up to 8 Weeks of Radiance*

Package Type

Box

Manufacturer

L'Oréal Paris, London, W6 8AZ

Other Information

Box Contents:
1 Bottle of Colourant Gel 40ml, 1 Applicator Bottle of Developer Cream 80ml, 1 Shine Protect Conditioner 54ml, 1 Precious Oil 4 4ml, 1 User Guide, 1 Pair of Gloves

Preparation And Usage

STEP 1 – BEFORE COLOURING:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.

STEP 2 – PREP:
Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.

STEP 3 – APPLY COLOUR:
Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

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