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Product Information

Looking for a pure blonde without brassy undertones at home?
Introducing Excellence Pure Blonde enriched with Hyaluronic Acid.

Benefits of Excellence Pure Blonde by L’Oréal Paris
• Permanent at-home lightening now enriched with Hyaluronic Acid
• Up to 10x more nourished hair* *after using whole kit
• Care for your colour with our Hi-Lift Neutralizing Colouring Crème. Care for your scalp, with our gentle pH Shampoo. Care for your hair with our Nourishing Radiance Mask.
• Up to 4 Level Lift leaving you with a rich neutralized blonde.

Read instructions and patch test 48 hours before use: 1.) Use gloves and pour colouring into developer bottle and shake to mix, 2.) Apply colour and leave for recommended time, 3.) Shampoo out and follow with conditioning mask.
Each box includes: 1x Developer, 1x Colouring Cream, 1x Comb Applicator, 1x Gentle pH Shampoo, 1x Mask, 1x Leaflet and Pair of Gloves

What makes it special?
HYALURONIC ACID IS A POWERFUL MOLECULE WHICH: Has high water-capturing and retaining capacities allowing it to retain natural moisture.
TRIPLE CARE COLOUR RITUAL:
• New Hi-Lift Neutralizing Colouring Cream enriched with caring agents, it protects and nourishes the hair while lifting up to 4 levels.
• New caring gentle pH shampoo infused with Hyaluronic Acid, it delicately cleanses the scalp and hair of excess residue to reveal a beautiful natural colour.
• New nourishing radiance mask enriched with Hyaluronic acid, it seals the cuticles with hydration for nourished, supple hair and a long-lasting radiant blonde.
NON-DRIP CRÈME FORMULA FOR EASY APPLICATION

*Instrumental Test

Brand Marketing

Excellence triple care colour, colour that cares as it colours

Goes well with
L'Oreal Elvive Colour Protect Coloured Hair Shampoo
L'Oreal Elvive Colour Protect Coloured Hair Conditioner

Country Of Origin

Belgium

Brand

L'Oréal Paris

Return To Address

For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672

Ingredients

1207200 – Colouring Cream: Aqua / Water , Cetearyl Alcohol , Propylene Glycol , Deceth-3 , Laureth-12 , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Lauric Acid , Glycol Distearate , Polyquaternium-22 , Ethanolamine , Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate , Ci 77891 / Titanium Dioxide , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , 5-Amino-6-Chloro-O-Cresol , Ascorbic Acid , Sodium Metabisulfite , Thioglycerin , Toluene-2,5-Diamine , Dimethicone , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Carbomer , Resorcinol , Edta , Parfum / Fragrance. (F.I.L. C204253/1).
1187092 – Developer: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202310/2).
1247249 A – Gentle Ph Shampoo: Aqua / Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Sodium Benzoate , Sodium Hydroxide , Sodium Hyaluronate , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Fumaric Acid , Linalool , Benzyl Alcohol , Amodimethicone , Isoeugenol , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70029922/1).
1177657 E – Nourishing Mask: Aqua / Water , Amodimethicone , Stearyl Alcohol , Hydroxypropyl Starch Phosphate , Isopropyl Myristate , Behentrimonium Chloride , Cetyl Alcohol , Sodium Hyaluronate , Phenoxyethanol , Acetic Acid , Peg-150 Distearate , Trideceth-5 , Trideceth-6 , Trideceth-10 , Linalool , Benzyl Alcohol , Isopropyl Alcohol , Isoeugenol , 2-Oleamido-1,3-Octadecanediol , Caprylyl Glycol , Cetrimonium Chloride , Hexyl Cinnamal , Glycerin , Parfum / Fragrance. (F.I.L. Z70029911/1).

Features

Permanent at-home lightening now enriched with Hyaluronic Acid
Up to 10x more nourished hair* *after using whole kit
Care for your colour with our Hi-Lift Neutralizing Colouring Crème. Care for your scalp, with our gentle pH Shampoo. Care for your hair with our Nourishing Radiance Mask.
Up to 4 Level Lift leaving you with a rich neutralized blonde.

Package Type

Box

Further Description

Always be colour safe call us for advice on:
UK: 0800 0304 031
ROI: 1800 818 671
www.becoloursafe.com

Manufacturer

L'Oréal Paris, London, W6 8AZ

Other Information

Box Contents:
Developer 72ml, Colouring Cream 48ml, Comb Applicator, Caring Shampoo 12ml, Mask 60ml, Instruction Leaflet, Pair of Gloves

Preparation And Usage

STEP 1 – BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 – PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Recycling Information

Packing - Recyclable

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