E45 Lotion

E45 Moisturising Body Lotion is a daily dry skin body moisturiser that's ideal for everyday use all over the body, to keep your skin feeling soft, supple and hydrated.

Quality skincare every day
We understand the importance of quality everyday products that care for skin with minimal fuss.

For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin.

The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.

The voice of experience
In 1952 we released our first product – E45 cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.

In 1963 physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments. It wasn’t until 1980 that E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin.

In the 1990s we extended our product range to include a complete skincare emollient therapy. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients’ skincare routines.

E45

For help and advice contact us at:
Reckitt Benckiser,
Dansom Lane,
Hull,
HU8 7DS,
UK.
UK - 0333 2005 345
ROI - 01 630 5429
www.E45.com

Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteareth-20, Lanolin, Phenoxyethanol, Ethylparaben, Methylparaben, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin, Sodium Hydroxide, BHT

LONG-LASTING DRY SKIN CARE – E45 Lotion is a light, unperfumed lotion that can be used all over the body, including the face, to provide long-lasting care for dry and sensitive skin. It is a light daily moisturiser for dry skin that keeps your skin feeling soft and deeply hydrated. It also helps the skin to retain moisture and can sooth chilblains and frost bite. E45 lotion has been formulated to give deep moisturisation that lasts throughout the day., DERMATOLOGICALLY TESTED – This lotion has been formulated by skin care experts at E45 and is perfume-free and dermatologically tested and is a suitable moisturiser for even sensitive skin. E45 Lotion is clinically proven to help protect the skin from dryness, soothe roughness, reduce redness, and reduce scaling and flaking. In just 2 weeks, the lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily., MOISTURISING INGREDIENTS – E45 Lotion contains a purified, hypoallergenic form of lanolin with excellent moisturising properties. It soothes, protects, and cares for your skin. This light lotion is quickly and easily absorbed to keep your skin feeling soft, supple, and hydrated and the pump makes it easy to distribute. E45 Lotion's gentle formulation can be used daily on very dry and sensitive skin and is suitable for the whole family, including babies over 3 months., QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin., FOR BEST RESULTS: Use with E45 cleansing products such as E45 Shower Cream and E45 Wash Cream to ensure end to end emollient therapy.

Pump

Reckitt Benckiser,
Dansom Lane,
Hull,
HU8 7DS.

UK - PO Box 4044,
Slough,
SL1 0NS.

ROI - Citywest Business Campus,
Dublin 24.

Store below 25 C.

Storage:
Store below 25 C.

Safety Warning:
Avoid contact with eyes. If using large quantities do not smoke or go near naked flames. Fabric (clothing, bedding, dressings, etc) that has been in contact with this product may pose a fire hazard. Regularly change clothes, bedding, or dressings impregnated with the product.

KEEP OUT OF SIGHT AND REACH OF CHILDREN.

Suitable for
E45 Cream can be used every day by the whole family, including babies over the age of 3 months.

Suitable to use in all skin areas such as body, hands and face. Do not use if allergic to any of the ingredients.

How to Use
Use as often as required on hands, body and face, to keep dry and sensitive skin soft, supple and moisturised.