John Frieda Violet Crush Purple Shampoo

This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash.

*When following the total routine, including mask.

This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.

Germany

John Frieda

Phone no. 0800 652 1496 (UK), 1800 947 180 (IRE),
www.johnfrieda.com
Kao (UK) Limited,
London,
EC1A 2DY.

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43

Gradually removes yellow tones*, Strengthens and nourishes with Pro‑Vitamin B5**, Crushed Violet Pigments for salon-cool tone, For natural and colour-treated blondes, *When following the total routine, including mask., **Compared to standard shampoo.

Tube

Kao Germany GmbH,
D-64308 Darmstadt.

Kao (UK) Limited,
London,
EC1A 2DY.

Safety Warning:
CAUTION: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately.

Disclaimer:
Adults need around 2000 kcals a day (not applicable to non-food products or pet food). You should note that all products are subject to change and this can include the ingredients, allergens, nutrition, storage information, safety warnings, cooking instructions and alcohol content. Therefore it is important you check the labels and allergy advice of products supplied in each delivery. This page serves as a summary for information purposes only, and is designed to enhance your shopping experience on the website. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. Where this description contains a link to another party's website for further information about the product, please note that Wm Morrisons Supermarkets Limited has no control over and no liability for the contents of a 3rd party website. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.

Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.

Whole Packaging - Recycle