Excellence Supreme Lightest Natural Blonde 01

Looking for a pure blonde without brassy undertones, achievable right at home? Discover L'Oréal Paris Excellence Pure Blonde, a permanent at-home lightening solution now significantly enriched with Hyaluronic Acid for advanced hair care. This innovative formula delivers up to 10x more nourished hair* while providing an impressive up to 4-level lift, culminating in a rich, beautifully neutralized blonde result. The complete care ritual includes a Hi-Lift Neutralizing Colouring Crème that actively protects and nourishes your hair during the lightening process. It's accompanied by a gentle pH Shampoo, designed to delicately cleanse both scalp and hair of residue, and a Nourishing Radiance Mask that seals cuticles with hydration, leaving hair supple, radiant, and ensuring a long-lasting blonde. The powerful Hyaluronic Acid helps hair retain its natural moisture throughout the entire process. Application is made easy thanks to its non-drip crème formula, and each box conveniently contains all the necessary components for your transformation. As always, remember to read instructions thoroughly and perform a patch test 48 hours before use. (*Instrumental Test, after using whole kit).

Excellence triple care colour, colour that cares as it colours

Goes well with
L'Oreal Elvive Colour Protect Coloured Hair Shampoo
L'Oreal Elvive Colour Protect Coloured Hair Conditioner

Belgium

L'Oreal

For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672

1207200 - Colouring Cream: Aqua / Water , Cetearyl Alcohol , Propylene Glycol , Deceth-3 , Laureth-12 , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , Lauric Acid , Glycol Distearate , Polyquaternium-22 , Ethanolamine , Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate , Ci 77891 / Titanium Dioxide , 2,4-Diaminophenoxyethanol Hcl , M-Aminophenol , 5-Amino-6-Chloro-O-Cresol , Ascorbic Acid , Sodium Metabisulfite , Thioglycerin , Toluene-2,5-Diamine , Dimethicone , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Carbomer , Resorcinol , Edta , Parfum / Fragrance. (F.I.L. C204253/1).
1187092 - Developer: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202310/2).
1247249 A - Gentle Ph Shampoo: Aqua / Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Sodium Benzoate , Sodium Hydroxide , Sodium Hyaluronate , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Fumaric Acid , Linalool , Benzyl Alcohol , Amodimethicone , Isoeugenol , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70029922/1).
1177657 E - Nourishing Mask: Aqua / Water , Amodimethicone , Stearyl Alcohol , Hydroxypropyl Starch Phosphate , Isopropyl Myristate , Behentrimonium Chloride , Cetyl Alcohol , Sodium Hyaluronate , Phenoxyethanol , Acetic Acid , Peg-150 Distearate , Trideceth-5 , Trideceth-6 , Trideceth-10 , Linalool , Benzyl Alcohol , Isopropyl Alcohol , Isoeugenol , 2-Oleamido-1,3-Octadecanediol , Caprylyl Glycol , Cetrimonium Chloride , Hexyl Cinnamal , Glycerin , Parfum / Fragrance. (F.I.L. Z70029911/1).

Permanent at-home lightening now enriched with Hyaluronic Acid
Up to 10x more nourished hair* *after using whole kit
Care for your colour with our Hi-Lift Neutralizing Colouring Crème. Care for your scalp, with our gentle pH Shampoo. Care for your hair with our Nourishing Radiance Mask.
Up to 4 Level Lift leaving you with a rich neutralized blonde.

Box

Always be colour safe call us for advice on:
UK: 0800 0304 031
ROI: 1800 818 671
www.becoloursafe.com

L'Oréal Paris, London, W6 8AZ

Disclaimer:
Adults need around 2000 kcals a day (not applicable to non-food products or pet food). You should note that all products are subject to change and this can include the ingredients, allergens, nutrition, storage information, safety warnings, cooking instructions and alcohol content. Therefore it is important you check the labels and allergy advice of products supplied in each delivery. This page serves as a summary for information purposes only, and is designed to enhance your shopping experience on the website. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use. Where this description contains a link to another party's website for further information about the product, please note that Wm Morrisons Supermarkets Limited has no control over and no liability for the contents of a 3rd party website. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. This data is supplied for personal use only. It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement.

STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Packing - Recyclable