L'Oreal Preference Stockholm 10.21

Looking for a colour full of reflects at home?
Introducing renovated permanent colour Preference by L'Oreal Paris with new oil-in-gel formula!

Benefits of Preference by L'Oreal Paris
• Up to 9 weeks of fade-defying colour*
• Multidimensional Colour and High-Impact Shine
• New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
• Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
• Up to 5x more nourished hair**

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse.
Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves.

What makes it special?
FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour.
NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating.
SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine.

*Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades.
** Instrumental Test

L'Oreal Paris Preference, the expert of fade-defying luminous hair colour. The permanent, long-lasting result is powered by a translucent gel technology together with our precious shine oil to give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Be colour safe and always do your 48-hour patch test

Goes well with
L'Oreal Elvive Colour Protect Coloured Hair Shampoo
L'Oreal Elvive Colour Protect Coloured Hair Conditioner

Belgium

L'Oréal Paris

For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672

1263172 C – Colour Gel: Aqua / Water , Peg-4 Rapeseedamide ,
Alcohol Denat. , Deceth-3 , Propylene Glycol , Ammonium Hydroxide ,
Laureth-5 Carboxylic Acid , Dipropylene Glycol , Hexylene Glycol ,
P O Loxame R 3 3 8 , Ol E Y L A Lcoho L , M- Aminopheno L ,
4-Amino-2-Hydroxytoluene , Hydroxybenzomorpholine , Hydroxypropyl
Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl , Ammonium Thiolactate ,
2-Methyl-5-Hydroxyethylaminophenol , P-Phenylenediamine ,
T E T R A Sod I Um G L U Tamat E D I A C E Tat E , O C Ta D E C Y L
Di-T-Butyl-4-Hydroxyhydrocinnamate , Citric Acid , Erythorbic Acid ,
2,4-Diaminophenoxyethanol Hcl , Parfum / Fragrance. (F.I.L. Z70031284/1).

1190015 – Developer Cream: Aqua / Water , Hydrogen
Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2
Carboxamide Mea , Phosphoric Acid , Ceteareth-25 ,
Tetrasodium Etidronate , Tetrasodium Pyrophosphate ,
Glycerin. (F.I.L. C202321/2).

1217043 A – Shine Protect Conditioner: A Q U A / Wat E R ,
Cetearyl Alcohol , Glycerin , Behentrimonium Chloride ,
Candelilla Cera / Candelilla Wax , Amodimethicone , Cetyl
Esters , Isopropyl Alcohol , Tocopheryl Acetate , Sodium Pca
, Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 ,
Chlorhexidine Digluconate , Limonene , Camelina Sativa Seed
Oil , Linalool , Benzyl Alcohol , Benzyl Benzoate , Geraniol ,
Cetrimonium Chloride , Citronellol , Hexyl Cinnamal , Amyl
Cinnamal , Parfum / Fragrance. (F.I.L. C232981/1).

Up to 9 weeks of fade-defying colour*
Multidimensional Colour and High-Impact Shine
New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
Up to 5x more nourished hair**

Box

L'Oréal Paris, London, W6 8AZ

Box Contents:
1 Bottle of Colourant Gel 40ml, 1 Applicator Bottle of Developer Cream 80ml, 1 Shine Protect Conditioner 54ml, 1 Precious Oil 4 4ml, 1 User Guide, 1 Pair of Gloves

Step 1 - Before Colouring:
Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before.
Please follow the instruction leaflet and read the safety information.
Step 2 - Prep:
Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing.
Step 3 - Apply Colour:
Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.