L'Oreal Paris Preference Toner Platinum Ice 01

Looking for a Post-Bleach Treatment to get rid of those unwanted brassy tones at home?
Introducing New Preference Toners by L'Oreal Paris powered by our new ammonia-free technology!

Benefits of Preference by L'Oreal Paris
• New Ammonia-Free Post-Bleach Treatment
• Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones
• Up to 4x more nourished hair*
• 5 Minutes: Application Time
• Smoother and Silkier hair

Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour toning cream into developer bottle and shake to mix evenly, 2.) Apply toner and leave for recommended time, 3.) Follow with conditioner and rinse.
Each box includes: 1x Toning Cream, 1x Developer Cream, 1x Reinforcing Conditioner, 1x User guide & pair of protective gloves.

What makes it special?
REBALANCES pH - After undergoing a bleaching service the hair becomes alkaline which can make it dull and porous. The new Preference Acidic Toner rebalances the pH level of hair, improving hair quality.
AMMONIA-FREE TECHNOLOGY - This new formula helps effectively neutralise unwanted orange and yellow tones for an ultra-pure blonde that lasts whilst having a pleasant smell.
REINFORCING CONDITIONER - Apply the Toner and our Reinforcing Conditioner for smoother and silkier hair.

*Instrumental Test

Belgium

L'Oréal Paris

For expert advice, please contact:L'Oréal Consumer Advisory Department UK: 0800 0304 032 ROI: 1800 818 672

1278054 – Toning Cream: Aqua / Water , Laureth-2 , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , M-Aminophenol , 4-Amino-2-Hydroxytoluene , Sodium Sulfite , Hydrated Silica , Sodium Phosphate , Ethanolamine , Thioglycerin , Polyquaternium-6 , Toluene-2,5-Diamine , Silica Dimethyl Silylate , Disodium Phosphate , Cetyl Hydroxyethylcellulose , Edta , Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate , Citric Acid , Tetrasodium Edta , Erythorbic Acid , 2,4-Diaminophenoxyethanol Hcl , Parfum / Fragrance. F.I.L. Z70036749/1).

1190011 – Developer Cream: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202323/1).

1217043 A – Reinforcing Conditioner: Aqua / Water , Laureth-2 , Peg-4 Rapeseedamide , Glycerin , Laureth-12 , Oleth-30 , Sodium Cetearyl Sulfate , 4-Amino-2-Hydroxytoluene , M-Aminophenol , Sodium Sulfite , Hydrated Silica , Sodium Phosphate , Ethanolamine , Polyquaternium-6 , Silica Dimethyl Silylate , P-Phenylenediamine , Disodium Phosphate , Cetyl Hydroxyethylcellulose , Edta , Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate , Citric Acid , Tetrasodium Edta , Erythorbic Acid , 2,4-Diaminophenoxyethanol Hcl , Parfum / Fragrance. Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. F.I.L. C232981/1).

New Ammonia-Free Post-Bleach Treatment
Up to 4 Weeks of Pure Blonde neutralising unwanted brassy tones
Up to 4x more nourished hair*
5 Minutes: Application Time
Smoother and Silkier hair

Box

L'Oréal Paris, London, W6 8AZ

Always do a patch test 48 hours before use. STEP 1 - Apply colour mixture first to your roots. Use applicatior tip to help part your hair into small even sections. Then apply on lengths and spread all over your hair. STEP 2 - Massge mixture all through your hair until fully saturated. Leave in for 5 minutes. STEP 3 - Pour little warm water on your hair and massage gently. Rinse thoroughly until water runs clears. Step 4 - Spread the reinforcing conditioner all over your hair and massgae gently. Leave in for 2 minutes, Rinse thoroughly.