L'Oreal Elvive Colour Protect Shampoo

The science of coloured hair
Repeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.

The secret to colour protection
The L'Oréal laboratories have created a formula which acts on 3 Dimensions of colour - Intensity, Luminosity, Reflection:
1 Maintains Colour Intensity: The new Colour-Seal Elixir™ has been developed to intensively condition, to help protect colour from fading and preserve its intensity.
2 Protects Hair: The formula enriched with UVA/UVB Filters protects coloured hair from external aggressions. Hair looks full of life.
3 Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface. Shine is revived and radiance is prolonged.

Proven results
Intense, radiant colour: 80% of colour radiance maintained after 28 washes*
Britain's No. 1 for coloured hair**
*Instrumental test after application of shampoo, conditioner and Extraordinary oil for coloured hair.
**Shampoo and conditioner unit sales.

Care for your hair and the planet with the UK's No. 1*

Otect conditioner

France

L'Oreal

L'Oréal Paris,
London,
W6 8AZ.
For expert advice, please contact:
L'Oréal Consumer Advisory Department
UK: 0800 0304 032
ROI: 1800 818 672
www.loreal-paris.co.uk/contact-us

Aqua / Water, Sodium Laureth Sulfate, Dimethicone, Coco-Betaine, Sodium Chloride, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Cocamide Mipa, Cocos Nucifera Oil / Coconut Oil, Sodium Benzoate, Sodium Hydroxide, Paeonia Officinalis Flower Extract, Ethylhexyl Salicylate, Salicylic Acid, Fumaric Acid, Benzyl Alcohol, Benzyl Salicylate, Linalool, Alpha-isomethyl Ionone, Carbomer, Geraniol, Citric Acid, Citronellol, Potassium Sorbate, Hexylene Glycol, Hexyl Cinnamal, Glycerin, Parfum / Fragrance (F.I.L C259250/1)

Up to 80% of colour maintained after 28 washes, With colour seal-elixir + UVA/UVB filters + concentrated nourishment, Maintains colour intensity, Protects hair, Prolongs colour radiance, Coloured hair

Plastic Bottle

80% of colour maintained after 28 washes. With colour seal-elixir + UVA/UVB filters + concentrated nourishment. Maintains colour intensity. Protects hair. Prolongs colour radiance. Coloured hair.

L'Oréal Paris,
London,
W6 8AZ.

Additional Information:
100% Recycled Plastic Bottle: our new bottle is made of 100% recycled plastic. The cap is not made from recycled plastic yet. The bottle and the cap are both 100% recyclable.

How to Use: Start your colour protection hair routine with Colour Protect Shampoo followed by Colour Protect Conditioner, Mask and UV Oil. Apply the shampoo on wet hair, focusing on lengths and ends. Leave for one minute, then rinse. In case of contact with eyes, rinse them immediately and thoroughly.

Apply on wet hair, massage your scalp and rinse. In case of contact with eyes, rinse them immediately and thoroughly.

Packing - Recyclable