E45 Lotion

E45 Moisturising Lotion is a light daily moisturiser that has been formulated to leave very dry, sensitive skin feeling soft and deeply hydrated.

E45’s Moisturising Lotion is clinically proven to help protect the skin from dryness, soothe roughness and reduce scaling and flaking. In just two weeks, our lotion can help to visibly reduce redness and improve the appearance of extremely dry and irritable skin when applied daily. Our gentle formulation gives deep moisturisation that lasts throughout the day and is suitable for the whole family, including babies over three months. Also suitable for eczema-prone skin.

Quality skincare every day
We understand the importance of quality everyday products that care for skin with minimal fuss.

For 70 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. It has proven dermatological expertise that’s dedicated to vulnerable dry skin.

The E45 range of skincare products has been developed for different skin types and different parts of the body. It works hard to protect and maintain skin health, while E45 Cream and E45 Itch Relief Cream can also improve dry skin health at every application.

The voice of experience
In 1952 we released our first product – E45 cream. It was created by a Boots chemist in response to a customer request for a product that would soothe and protect the skin.

In 1963 physicians noticed E45 cream was a beneficial treatment for dry skin conditions. At this time, we only promoted our products to hospital sales departments. It wasn’t until 1980 that E45 cream was introduced to the pharmacy and retail establishments, where it was recognised for its efficacy in the treatment of dry skin.

In the 1990s we extended our product range to include a complete skincare emollient therapy. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of both patients and healthcare professionals and produce better treatment options for patients’ skincare routines.

E45

For help and advice contact us at:
Reckitt Benckiser,
Dansom Lane,
Hull,
HU8 7DS,
UK.
UK - 0333 2005 345
ROI - 01 630 5429
www.E45.com

Aqua, Petrolatum, Isopropyl Palmitate, Paraffinum Liquidum, Glyceryl Stearate, Ceteareth-20, Lanolin, Phenoxyethanol, Ethylparaben, Methylparaben, Hydroxyethylcellulose, Carbomer, Ethylhexylglycerin, Sodium Hydroxide, BHT

• 24-hour moisturisation and long-lasting care for dry and sensitive skin, • Keeps skin feeling soft, supple and hydrated, • Clinically proven to protect skin from dryness, soothe roughness, reduce redness and reduce scaling and flaking, • Visibly reduces redness and improves the appearance of extremely dry and irritable skin, • Free from fragrance and dermatologically tested

Pump

Reckitt Benckiser,
Dansom Lane,
Hull,
HU8 7DS.

UK - PO Box 4044,
Slough,
SL1 0NS.

ROI - Citywest Business Campus,
Dublin 24.

Store below 25 C.

Storage:
Store below 25 C.

Safety Warning:
Avoid contact with eyes. If using large quantities do not smoke or go near naked flames. Fabric (clothing, bedding, dressings, etc) that has been in contact with this product may pose a fire hazard. Regularly change clothes, bedding, or dressings impregnated with the product.

KEEP OUT OF SIGHT AND REACH OF CHILDREN.

Suitable for
E45 Cream can be used every day by the whole family, including babies over the age of 3 months.

Suitable to use in all skin areas such as body, hands and face. Do not use if allergic to any of the ingredients.

How to Use
Use as often as required on hands, body and face, to keep dry and sensitive skin soft, supple and moisturised.